Ephemeris
What moved, and when
Web Bot Auth moves forward at the IETF
draft-ietf-webbotauth-httpsig-protocol-01 is a working-group document, written by Cloudflare and Google authors, on the standards track. Cryptographic identity for bots is becoming the normal case.
Chartbeat: Google referrals to publishers fall 40.2%
The year-on-year drop follows a 21.9% fall the year before. AI referrals are 0.01% of publisher traffic, up eightfold in two years.
Cloudflare's new default for mixed-use crawlers
Announced in July: on ad-bearing pages, crawlers classed as Training or Agent are blocked by default for new domains and Free-plan zones, while Search stays allowed. We confirmed the announcement. That it shipped on this date comes from secondary coverage only.
Source · Second-hand
AIPREF gives robots.txt a Content-Usage rule
draft-ietf-aipref-attach-05 defines Content-Usage: train-ai=n as a robots.txt rule and an HTTP header, updating RFC 9309. Google says it will honour an AIPREF signal in early 2027.
ChatGPT Atlas stops working
OpenAI's browser, announced for shutdown on 9 July, is folded into the ChatGPT desktop app and Codex. Several outlets agree, but OpenAI's help page could not be opened.
Source · Second-hand
LWN: scraping has moved to residential proxies
Most harmful traffic now arrives through millions of residential and mobile IPs at two or three requests each. Google disrupted IPIDEA and, with the FBI, NetNut. Anubis is widespread and shows signs of being bypassed.
Cloudflare announces Pay Per Use
The successor to Pay Per Crawl pays publishers when content creates value in an AI answer, not only on fetch. Launch partners are Ceramic.ai and You.com.
Fastly: AI traffic outgrows human traffic 6.5 times over
AI requests rose about 30% from January to May. Over 51% of them reach origin, against under 9% of human requests.
Thales: bots pass 53% of web traffic
The 2026 Bad Bot Report also classes 40% of bot traffic as malicious and says AI-driven bot attacks grew 12.5 times.
Cloudflare scans the web for agent readiness
Of the top 200,000 domains, fewer than 15 expose MCP server cards or API catalogs, and about 4% declare AI preferences in robots.txt.
Source · Second-hand
Cloudflare adds Redirects for AI Training
Verified training crawlers can be sent a 301 to the canonical page, alongside a new Agent Readiness score.
Google-Agent joins Google's crawler list
Agents hosted on Google infrastructure get their own token, IP file and an experimental Web Bot Auth identity.
Stack Overflow serves HTTP 402 to crawlers
Working with Cloudflare's pay-per-crawl, it returned 402 to specific crawlers and reported that many unauthorized ones simply stopped.
Source · Second-hand
Amazon sues Perplexity over Comet
Amazon alleges that Comet agents misidentify themselves in the User-Agent header. This is an allegation, not a finding.
Source · Second-hand
RSL 1.0 is published
Really Simple Licensing puts machine-readable licence terms behind a pointer in robots.txt, including pay-per-crawl and pay-per-inference.
Cloudflare launches Content Signals
A Content-Signal line in robots.txt states search, ai-train and ai-input preferences, rolled out to over 3.8 million managed domains.
Source · Second-hand
Cloudflare publishes the crawl-to-click gap
Anthropic made 38,066 crawls per referral in July 2025, OpenAI 1,091 and Google 5.4. Training accounted for about 80% of crawling.
Vercel verifies Web Bot Auth signatures
Vercel's bot verification adds Web Bot Auth and confirms that ChatGPT's operator signs its requests.
Cloudflare accuses Perplexity of stealth crawling
Cloudflare reports an undeclared Chrome User-Agent, rotating IPs outside the published ranges, and 3 to 6 million requests a day. It delisted Perplexity as a verified bot. Perplexity disputed the findings.
Cloudflare's Content Independence Day
AI crawlers are blocked by default for new zones, and Pay Per Crawl enters private beta using HTTP 402.
Open source maintainers fight back
Anubis and Nepenthes spread as maintainers report spending much of their time on crawler mitigation.
Source · Second-hand